Books
The Corporate Social Mind: How Companies Lead Social Change From The Inside Out
The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. It takes a lot more than just a good corporate social responsibility; environmental, social, and governance; or corporate citizenship/philanthropy strategy to support social change. Marketing and communications teams can play a crucial role in enhancing the work a business does to impact society, activating the public and consumers towards social issue action, and changing perceptions, attitudes, and strongly held beliefs. This book is about bringing together those who work on social issues from both the corporate social responsibility and the marketing and communications sides and showing them how to engage in the kind of work that leads to stronger campaigns, moments, and initiatives that positively change the world.
Social Movements For Good: How Companies and Causes Create Viral Change
Social Movements for Good is a guidebook for driving change by taking advantage of the social currency that makes movements go viral. Through sharing secrets and stories from today’s most successful social good movements, Feldmann teaches readers about the leaders behind these movements, the individuals who responded and the approaches that made them work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for them to succeed.
Cause For Change: The Why And How Of Nonprofit Millennial Engagement
With Cause for Change, Feldmann and Saratovsky create a much-needed guide for causes to engage millennials (born 1980-2000) as constituents, volunteers, donors and employees. At the heart of this research-based book is the Millennial Engagement Platform, an action-based rubric that outlines how your organization must realign and reorganize to respond to this rapidly growing cohort. Cause for Change examines how millennials communicate, volunteer, influence their peers, and choose to give their time and money, explains how millennials view their role in the workplace and how their ideas are reshaping nonprofit culture from within, and profiles millennials-turned-dynamic leaders who have created and managed movements.
contributions to other scholarly work
Leadership in Nonprofit Organizations: A Reference Handbook
Achieving Excellence in Fundraising, Fourth Edition