Social Movements for Good: How Companies and Cause create viral change

Social Movements for Good is a guidebook for driving change by taking advantage of the social currency that makes movements go viral. Through sharing secrets and stories from today’s most successful social good movements, Feldmann teaches readers about the leaders behind these movements, the individuals who responded and the approaches that made them work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for them to succeed.


Cause for change: the why and how of nonprofit millennial engagement

With Cause for Change, Feldmann and Saratovsky create a much-needed guide for causes to engage millennials (born 1980-2000) as constituents, volunteers, donors and employees. At the heart of this research-based book is the Millennial Engagement Platform, an action-based rubric that outlines how your organization must realign and reorganize to respond to this rapidly growing cohort. Cause for Change examines how millennials communicate, volunteer, influence their peers, and choose to give their time and money, explains how millennials view their role in the workplace and how their ideas are reshaping nonprofit culture from within, and profiles millennials-turned-dynamic leaders who have created and managed movements.

contributions to other scholarly work

Leadership in Nonprofit Organizations: A Reference Handbook

 Achieving Excellence in Fundraising, Fourth Edition