Researcher | Author | Advisor
Derrick Feldmann is a sought-after speaker, researcher and advisor for causes and companies on social movements and issue engagement. He is the author of Social Movements For Good: How Companies and Causes Create Viral Change and co-author of Cause for Change: The Why and How of Nonprofit Millennial Engagement. He regularly speaks around the country and throughout the world on driving public interest in social issues by causes and companies.
Feldmann splits his time as senior executive advisor to the Ad Council and managing director of INFLUENCE|SG, an advisory firm focused on helping companies and causes bolster their social issue initiatives by informing through research and strategy. Through this firm, he is leading a new research initiative, Cause and Social Influence, to understand how young America (18-30) is influenced to act through popular culture.
Feldmann founded and is the lead researcher on the Millennial Impact Project, a multi-year study of how the next generation of supporters and consumers engage with causes. Its annual Millennial Impact Report is cited regularly by such outlets as Forbes, TIME, The Wall Street Journal and Fast Company as a reliable and sound source of data on today’s cause engagement.
Feldmann also founded Achieve, an agency specializing in cause engagement and market research. While at Achieve, Feldmann developed Velocity, a one-of-a-kind training program that shapes passionate marketers and fundraisers into movement builders prepared to create sustainable change for their organizations and their cities.
Feldmann is on the Leadership Faculty of the Points of Light Corporate Institute, a member of the advisory boards of the Ad Council in New York City and Truth Initiative. He is a guest lecturer for the Indiana University School of Public and Environmental Affairs and on the board of visitors for the Lilly Family School of Philanthropy at Indiana University.