Posts tagged campaign
5 Mistakes You're Making With Awareness Campaigns

With the busiest fundraising season fast approaching, nonprofit leaders everywhere should be spending much of their time thinking about their end-of-year fundraising campaigns. But when fundraising isn't top of mind, nonprofit leaders often turn their attention to another type of activity: the awareness campaign.

Awareness campaigns typically are defined as a sustained effort to educate individuals and boost public awareness about an organization's cause or issue. And in almost every instance they should:

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