Over the last three months, I've had conversations with four associations about their approach to raising money. The conversations usually touch on many of the same points:
"We're an association and are struggling to raise additional funds from our members."
"We think it's because a lot of our members may not fully understand what we do and why we need to raise money from them."
"We've seen a decline in our membership and have had to restate our membership levels."
"We are trying to figure out how we can offer our members giving opportunities as an alternative to membership dues."
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