How to Give Donors Hands-On Experiences That Inspire Loyalty
Collaboration on Social Issues Helps Earn Young Americans’ Trust
When wealthy donors tour your facilities, observe your work in action, learn from one of your organization’s subject-matter experts, or hear a story from a beneficiary firsthand, odds are they will feel more connected to your mission.
Creating experiences for major donors to interact with your organization requires thought and planning, but it is something even small charities can do, and it’s worth the effort, say experts.
Time to Understand Influence
A number of studies have shown that a company’s efforts to “do good” can influence young adults’ purchase and employment decisions. Now, a new study sheds light on whether those positive influences translate into the kind of trust that can build long-term customer loyalty.
Influencing Young America to Act is the first study by a new initiative, Cause and Social Influence, with support from the Case Foundation. The first of many to come, the report is a significant step toward identifying the influences that prompt behavior change in consumers ages 18-30.
How philanthropic is 'prize philanthropy'?
When movements such as March for Our Lives inspire more than a million people across the country to get off their sofas and smartphones and take to the streets, the big question always is, How did they do it? How did organizers get so many people to participate?
The answer: Influence. Someone whose opinion mattered to them said or did something that got them to act.
In this new era of social movements and causes, it’s imperative we understand the remarkable power we all have to influence others.
Millennials and a Polarized America
Name brands like Pepsi and American Express put up the money, millions of dollars. Then let the public decide which worthy causes should get it. Backers say it's helping smaller non-profits compete for those funds. But as Joel Rose reports, skeptics think the brands themselves are the real winners.
Are we prepared for Millennials?
On this episode of Indivisible, MPR News host Kerri Miller looks at our divided nation through the eyes of millennials and asks if this could be the generation to bring about a solution.
Kerri is joined by Kei Kawashima-Ginsberg, director of Tisch College’s Center for Information and Research on Civic Learning and Engagement at Tuft’s University and Derrick Feldmann.
Podcast: Derrick Feldmann from Millennial Impact Project on Millennials
What are the characteristics of this generation? How do Millennials engage with causes? What are the implications for society and companies? Michael Alberg-Seberich discusses these questions with Derrick Feldmann, the lead researcher of the Millennial Impact Project. The Project is the largest body of data and analysis on how US millennials interact with causes. Since beginning the study in 2009, Achieve has researched the behaviour and preferences of more than 100,000 millennials (born 1980-2000) through surveys, focus groups and one-on-one interviews.
Derrick Feldmann is a sought-after speaker, researcher, and advisor for cause and corporate social responsibility engagement. The annual Millennial Impact Report is cited regularly by such outlets as Forbes, TIME, The Wall Street Journal and Fast Company.
Linking Challenge to Opportunity to Strategy
In this episode, Derrick Feldmann from the Millennial Impact Project chats about some of last year’s research on Millennials, politics, and how views changed throughout the election, what he did before Millennial Impact, and how nonprofits need to do better at moving and engaging donors of all ages.
Derrick is the lead researcher and creator of The Millennial Impact Project a multi-year study of how the next generation supports causes that produces some truly great research and reports. He’s written two books, Cause for Change and Social Movements for Good.
Are You Too Predictable?
Most of us dread the annual strategic planning process. It's a daunting task to have to stop and think about the future when your days are already super busy with the work you do for your organization's clients and beneficiaries.
Then there's the fact that the plan itself can be a document that inspires and creates a visionary context for an organization, or, as I've seen lately, a series of work plans detailing what the organization is going to do over the next few years and how it's going to do it.
Regardless of which approach your organization takes, here are a few things to think about as you and your colleagues sit down to develop your next strategic plan:
Spoiler Alert: It’s Not All About Fundraising
Earlier this month, I got the kind of call that so many donors get from the organizations they support.
"Derrick, great to hear your voice. It's been a while. I'd like to sit down and share an update on our work, get your thoughts on our progress, and see if you’d be interested in talking about ongoing support."
This from an organization that calls me once a year. Like clockwork. The first week of May — just in time for the organization's fiscal-year-end close.
Labels...Do They Matter?
As a nonprofit leader, you'll be delighted to learn that new research affirms what most of us knew: Americans are generous. In fact, this year’s edition of Giving USA found that charitable giving by individuals in the U.S. was up nearly 4 percent in 2016, hitting an all-time high.
But as The Chronicle of Philanthropy notes in How America Gives, a recently released analysis of American giving patterns, these gifts are coming from fewer people.
2018 Forty Under 40: Derrick Feldmann
Philanthropy researchers have spent a considerable amount of time and effort trying to understand the donor's point of view, and they've taken much of what they've learned and condensed it into a sector-specific typology: Donor. Volunteer. Activist. Advocate. Maybe it's time, however, for a more sophisticated approach to how we classify these types of constituent relationships — and how we structure our organizations around them.
Creating a Movement, Addressing Inequality Differently
“The first time we released research for the Millennial Impact Project [a multiyear study comprising the largest body of data and analysis on how U.S. millennials interact with causes], we received a call from the Financial Times newspaper. I had no idea how to work with the media or even if the study would be useful. That was the moment I realized this is an important study for helping so many understand how and why we engage with causes.”
The Secret to Motivating Donors
By the time Mallory Brown, founder of World Clothes Line, returned from her first study-abroad experience in college, she realized she’d caught the travel bug, and it wasn’t going away. She spent half of her senior year traveling the world again, backpacking through places like Indonesia, Thailand, and Southeast Asia.
These trips were different from what she had witnessed in countries in Europe. She saw firsthand the inequalities that existed in the world, including children and families struggling to have food and clothes, the bare essentials we take for granted.
5 Mistakes You're Making With Awareness Campaigns
With year-end fundraising season fast approaching, it's easy for development professionals to fall into the trap of focusing on a single project for which their organization really needs funding. Other nonprofit leaders are frantically crafting year-end appeals, checking and re-checking their donor lists, and trying to come up with creative new ways to engage donors.
No surprise, then, that this is the time of year when we're approached by nonprofits who want to know how they can develop a strategy for new donor acquisition and turn their one-time donors into loyal supporters.
4 Questions to Help You Develop Your Year-End Messaging
With the busiest fundraising season fast approaching, nonprofit leaders everywhere should be spending much of their time thinking about their end-of-year fundraising campaigns. But when fundraising isn't top of mind, nonprofit leaders often turn their attention to another type of activity: the awareness campaign.
Awareness campaigns typically are defined as a sustained effort to educate individuals and boost public awareness about an organization's cause or issue. And in almost every instance they should:
Millennials, Causes And The Election: How Millennials’ Perspectives Of Personal Impact And Activism Change In An Election Year
“Movements are built by and for the people. The people generate the movement, spread the rallying cry of the message, and depend on one another to meet the collective’s goals in addressing the social issue at hand. The people, though, are bound by a common vision and a common narrative — to change the course of an issue that has affected so many people. But how is this possible? How can an individual turn his or her attention from the general issues present in so many communities to the importance of one issue affecting a group of people they may have never met before?
3 Ways to Bring Your Work to Your Donors (Instead of Asking Them to Come to You)
The 2016 Millennial Impact Report investigates how millennials’ cause engagement behaviors may change during an election year, and how these changes may be influenced by important demographics such as their political party affiliation and/or their political ideologies, geographical location, age and race/ethnicity or by the emerging candidates for election. This study also examines millennials’ interest and activation in specific causes that may be differentiated by their support of a particular political party
Millennial vs. Boomer Strategies: Time to Move On?
Nearly every nonprofit organization I deal with is careful to include an "experiential" touch point somewhere along the donor journey. That is, once they've cultivated a new donor, they spend a considerable amount of time and effort attempting to persuade that donor to volunteer or participate in some kind of hands-on activity at their headquarters or at an off-site location where the donor can experience their work firsthand.
Sound familiar? If your organization does something similar, how often is it successful? (Be honest.)
What We Learned From Our End-of-Year Fundraising Appeals
If you've ever talked to or heard from a consultant about how your organization can and should reach younger donors, I'd almost guarantee you were told something like, "Wait till they turn seventy-five," or, "Your young donors are fifty-five."
But is that right? Should you only focus your fundraising efforts on Silents and boomers? And is a millennial-focused strategy so bad?
Let's take a closer look.
No doubt about it, a millennial-focused fundraising strategy can be a challenge. (That's not an insult; it's supported by data.)
Most of us start each new year with the best of intentions and, if we happen to be in the fundraising game, the goal of starting our various campaigns early. But like a lot of things, especially during the busy holiday season, we often leave the necessary preparation to the last minute and, with time running out, end up falling back on what we've done in the past.