For young Americans today, connecting with each other has never been easier, more immediate, or more influential. Causes must be strategic about entering into these conversations, and tech plays a vital role in the design and delivery of this strategy.Read More
It's finally here — the final Millennial Impact Report, the culmination of a decade of research conducted by the Case Foundation and research teams I led into cause behaviors of the generation born between 1980 and 2000.Read More
Organizations are always on the lookout for strategies that can help them engage supporters or build their movements. When I interact with an organization or cause that is seeking to build a constituency, I like to ask two questions:
What’s the next milestone you are working toward?
What are you doing right now to increase your supporter base in advance of that milestone?
What do Millenials view as “social change” and, more importantly, do they believe any of the actions they take—from giving or volunteering, to voting and activism—make more of an impact than others?Read More
In their desire to give voice to the vulnerable and underserved in society, most cause-driven organizations fail to include their supporters in the equation. By failing to do so, they are denying others a golden opportunity to see themselves in the same light.Read More
I am often warning nonprofits looking to engage young people against putting too much emphasis on giving and social media. Research I have led has shown—and continues to show—that while your next generation of supporters donate and use social media to engage with causes, these are not the actions they view as most influential.Read More
At your most recent meeting with donors, you probably discussed the impact of your programs and perhaps even asked for commitments for the upcoming fiscal year. Did you also talk to them about funding the movement itself to ensure its future viability and success?Read More
The good news: Companies focused on social change have a ready, audience eager to engage: young America (18-30). The (potentially) bad news for those that are not intentional? This audience will call you out for your inauthenticity.
Your role in social change should be to develop an authentic voice to stand up for issues without thrusting yourself into the role of omnipotent leader.Read More
Recently, after a conference panel discussion, a young woman approached me as I was leaving the stage with a request I hear often from nonprofit professionals:
"Derrick, it would be great if you could show your support by tweeting and liking what we're doing."Read More
When wealthy donors tour your facilities, observe your work in action, learn from one of your organization’s subject-matter experts, or hear a story from a beneficiary firsthand, odds are they will feel more connected to your mission.
Creating experiences for major donors to interact with your organization requires thought and planning, but it is something even small charities can do, and it’s worth the effort, say experts.Read More
A number of studies have shown that a company’s efforts to “do good” can influence young adults’ purchase and employment decisions. Now, a new study sheds light on whether those positive influences translate into the kind of trust that can build long-term customer loyalty.
Influencing Young America to Act is the first study by a new initiative, Cause and Social Influence, with support from the Case Foundation. The first of many to come, the report is a significant step toward identifying the influences that prompt behavior change in consumers ages 18-30.Read More
When movements such as March for Our Lives inspire more than a million people across the country to get off their sofas and smartphones and take to the streets, the big question always is, How did they do it? How did organizers get so many people to participate?
The answer: Influence. Someone whose opinion mattered to them said or did something that got them to act.
In this new era of social movements and causes, it’s imperative we understand the remarkable power we all have to influence others.Read More
Name brands like Pepsi and American Express put up the money, millions of dollars. Then let the public decide which worthy causes should get it. Backers say it's helping smaller non-profits compete for those funds. But as Joel Rose reports, skeptics think the brands themselves are the real winners.Read More
On this episode of Indivisible, MPR News host Kerri Miller looks at our divided nation through the eyes of millennials and asks if this could be the generation to bring about a solution.
Kerri is joined by Kei Kawashima-Ginsberg, director of Tisch College’s Center for Information and Research on Civic Learning and Engagement at Tuft’s University and Derrick Feldmann.Read More
What are the characteristics of this generation? How do Millennials engage with causes? What are the implications for society and companies? Michael Alberg-Seberich discusses these questions with Derrick Feldmann, the lead researcher of the Millennial Impact Project. The Project is the largest body of data and analysis on how US millennials interact with causes. Since beginning the study in 2009, Achieve has researched the behaviour and preferences of more than 100,000 millennials (born 1980-2000) through surveys, focus groups and one-on-one interviews.Read More
In this episode, Derrick Feldmann from the Millennial Impact Project chats about some of last year’s research on Millennials, politics, and how views changed throughout the election, what he did before Millennial Impact, and how nonprofits need to do better at moving and engaging donors of all ages.Read More
Most of us dread the annual strategic planning process. It's a daunting task to have to stop and think about the future when your days are already super busy with the work you do for your organization's clients and beneficiaries.Read More
Earlier this month, I got the kind of call that so many donors get from the organizations they support.
"Derrick, great to hear your voice. It's been a while. I'd like to sit down and share an update on our work, get your thoughts on our progress, and see if you’d be interested in talking about ongoing support."
This from an organization that calls me once a year. Like clockwork. The first week of May — just in time for the organization's fiscal-year-end close.Read More
As a nonprofit leader, you'll be delighted to learn that new research affirms what most of us knew: Americans are generous. In fact, this year’s edition of Giving USA found that charitable giving by individuals in the U.S. was up nearly 4 percent in 2016, hitting an all-time high.
But as The Chronicle of Philanthropy notes in How America Gives, a recently released analysis of American giving patterns, these gifts are coming from fewer people.Read More
Philanthropy researchers have spent a considerable amount of time and effort trying to understand the donor's point of view, and they've taken much of what they've learned and condensed it into a sector-specific typology: Donor. Volunteer. Activist. Advocate. Maybe it's time, however, for a more sophisticated approach to how we classify these types of constituent relationships — and how we structure our organizations around them.Read More